For General Food Products
- Wholesome & free from adulteration
- Produced in hygienic environment
- Free from exploitation of workers, environment and animals in the supply chain
- Honest branding & advertising
- Fair pricing
For Non-Meat & Relevant Food Products
- 100% Vegetarian
- No Alcohol used in the production process
- No estihala, so the end product does not contain traces of non-Halal ingredients
For Meat Products
- Free range & fed with organic or natural feed
- No stunning or any of type of torture
- No mechanical slaughtering
- Slaughtered by Muslim slaughter man as per the teachings of Islam